As the integration of Artificial Intelligence (AI) becomes increasingly prevalent across industries, businesses must proactively address ethical concerns to preserve their values, authentic voice, and human element.

After months of contemplation on this topic, I’ve come to realise that tools like ChatGPT, Midjourney, and others often leave discernible clues, prompting an ethical question.

While AI undeniably offers numerous advantages as a tool for businesses and individuals, the issue of ethics arises when such tools provide an unfair advantage or an artificial shortcut.

Personally, I feel the need to transparently state how my company utilises AI, similar to how we handle cookies and data.

Whether it’s for simple tasks like spell-checking or more complex processes like ideation, I believe it’s essential to have a policy on our website that openly addresses our AI usage.

You can read ours here:

It’s the hidden aspect of AI… the secretive nature of its usage that bothers me. It’s evident that many rely on it, as seen in the overuse of dramatic language, an abundance of American spellings (sorry Americans), or excessive automation. The authentic human touch is not without purpose – yet.

In this article, I discuss and explore the steps businesses can take to create an AI Ethics Policy that upholds their values while embracing the benefits of AI.

Defining AI Ethics

AI Ethics encompasses a set of principles and guidelines that guide the responsible development, deployment, and use of AI technologies.

It aims to address potential biases, privacy concerns, transparency, and the overall impact on society.

When designing an AI Ethics Policy, businesses must carefully consider how AI aligns with their core values and commitments to maintain an authentic and human-centric approach.

Identify & Prioritise Core Values

The foundation of any AI Ethics Policy lies in a clear understanding of a company’s core values and principles.

Businesses should identify the ethical considerations that matter most to them and prioritise these in their policy.

Open communication and collaboration among key stakeholders within the company help ensure the integration of these values throughout the AI deployment process.

Assess AI Use Cases

Thoroughly evaluate potential AI use cases to ensure they align with the identified core values.

Consider both short-term and long-term impacts on employees, customers, and society as a whole.

Determine the potential risks and benefits associated with each AI application, and avoid those that might compromise the human element or authenticity of your company’s interactions.

Foster Transparency & Your Ability to Explain

Transparency is crucial for building trust with customers and employees.

Companies should provide clear explanations of how AI is utilised in their processes and decision-making.

Ensuring AI systems are explainable, understandable, and auditable helps mitigate concerns about hidden biases or unaccountable actions.

Address Bias & Fairness

AI algorithms can perpetuate biases present in the data they are trained on. (Asking ChatGpt for a statistics-rich article with accurate sources can bring back some very perplexing results).

Businesses must actively work to identify and mitigate such biases to avoid unintentionally writing content that is discrimination or exclusion.

Implementing regular audits and ongoing evaluation of AI systems is essential to maintain fairness and inclusivity.

Protect User Privacy

Respecting user privacy is paramount.

Businesses should establish strict protocols to safeguard personal data and ensure compliance with relevant data protection laws.

Anonymising and securely storing data are essential steps in maintaining the trust of customers while using AI.

Human Oversight and Intervention

AI should complement human decision-making rather than replace it entirely.

Maintaining human oversight and intervention in critical processes helps prevent catastrophic errors and reinforces the human element in the company’s operations.


Crafting an AI Ethics Policy is not a one-time task; it requires continuous evaluation and adaptation as technology evolves and societal values change.

Embracing AI responsibly while preserving the human element and authentic voice of a company is possible through a proactive and transparent approach to AI Ethics.

By prioritising core values, addressing biases, fostering transparency, and ensuring human oversight, businesses can harness the power of AI while staying true to their principles, earning the trust of customers, employees, and society in general.

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