About Southerness Golf Club
Located on the tranquil shores of the stunning Solway coast, Southerness Golf Club stands as one of Scotland's premier golfing destinations.
Southerness approached our team seeking an evaluation and assessment of their existing website. As time passes, websites can become outdated or require adjustments to make a greater impact on their members.
Our Golf Website Video Audit provided them with valuable insights into the strengths and weaknesses of their website. We examined mobile performance, security measures, web vital scores on Google Insight, and identified areas that could be enhanced to leverage digital forms and processes more effectively.
Hours Of Feedback
During the audit, we meticulously reviewed their website, recording the screen and dedicating approximately 1 hour and 20 minutes to provide comprehensive feedback.
As a result, Southerness Golf Club made the decision to enlist the services of Hybrid Anchor to optimise their current website based on the identified feedback.
Digital strategy & planning
Working closely with the committee, we engaged in discussions
to determine the necessary pages and identify areas for improvement in terms of structure and content. Southerness possessed captivating video footage of each hole, but it was buried within the inner sections of their website. Consequently, our focus for the project was to elevate the prominence of this footage, in addition to the 3D flyovers showcased in their clubhouse.
Breathing new life into their homepage and overall website design, we leveraged modern photography and video elements to create a more impactful representation that aligns with the club's offerings.
Attention to Detail
During the audit, we observed that the "book a tee" experience may not have been as user-friendly as it should be. We promptly resolved this issue by coordinating with BRS and upgrading Southerness Golf Club to the latest version, specifically optimised for mobile users.
Domains & Security
While it may not be the most captivating topic, security plays a crucial role in safeguarding online brands.
Upon reviewing Southerness' security scores, we discovered that they ranked among the top 10% of clubs (Compared against a comprehensive check Hybrid Anchor carried out off all Scottish Clubs earlier in the year) earning a commendable B grade.
As part of our hosting packages, we guarantee an A+ website header score and a valid SSL Certificate for all our clients. We swiftly ensured that Southerness achieved this high rating after transitioning them to our setup.
Furthermore, we addressed an unusual challenge involving the sourcing of original domains.The club had retained a legacy provider that no longer offered domain renewals. This process can be stressful and confusing for clients, but we handled the migration and untangling of this issue without charging additional fees. By sourcing and negotiating the best solution, we consolidated it under a single point of contact, significantly reducing any future website-related complications for our client.
Fully responsive experience
Hybrid Anchor completely rebuilt all pages within Southerness' existing website to harness the power of modern content control.
We substantially improved the mobile scoring, achieving scores well above 80 on both mobile and desktop platforms. The new website has been meticulously designed and tested to provide an optimal experience on mobile devices, accurately representing the devices used by visitors in today's market.
Now, Southerness Golf Club boasts a fast, contemporary, and optimised website that caters excellently to its members.