About Ilosta / Crack Map
Ilosta is an innovative company that combines complex mathematics with AI to add value to various industries, including renewables, power generation, oil and gas, nuclear, and aerospace.
Saber and Tony initially approached us to enhance their brand assets and improve the communication of their product and services. This is a common challenge in the engineering space, where complex ideas can lose their impact when it takes time for non-engineers to grasp their achievements.
Understanding The Challenge
Given our background as engineers in a different market sector, we are well-positioned to comprehend the challenges faced by engineering businesses and effectively convey their messages to the market.
The initial discussions focused on identifying the product's core area of focus and determining which sector would benefit the most.
This project represents the widest range of skills we have employed in a single project, including content creation, web design, marketing, branding, 3D visualisation, animated video explainers, and UX/UI design and frontend development for cloud-based software. It has been an intriguing project for our team to tackle.
Web Design, Branding & Marketing
When we started working with Ilosta, they had an existing website, but key sections were missing, and the structure did not align with our optimal structure we recommend. When positioning a business online, it is important to anticipate the questions potential customers might have. A fantastic book called "They Ask, You Answer" explains the psychology of sales behind addressing prospective customers' questions in advance.
The new website leveraged what the product offered and effectively articulated the key market areas Ilosta aimed to support.
Visual Storytelling: Showing the Utility of CrackMap
In today's busy world, people are often pressed for time and prefer not to spend excessive time reading through websites or promotional materials to understand a company's offerings.
A video explainer serves as the digital equivalent of an elevator pitch, clearly and concisely conveying what a company does and who it serves, even when the company is not present. The more complex the product offering, the more effective video and visual media are at conveying the value points to the audience.
Stunning 3D Visualisation
Clients often have limited budgets for professional photography, and in cases where stock photography doesn't account for specific types of imagery, web design companies like ours must employ creative wizardry using stock images and Photoshop to showcase a business's utility.
However, when a sector is novel and traditional photography fails to capture the essence, stunning 3D visualisation is the answer. Collaborating with talented 3D artists, we bring the utility of a product to life, conveying in a glance what would otherwise require hundreds of words to explain.
The 3D visuals of the Ilosta product are remarkable examples that place the product in context, highlighting where it has the greatest impact.
UX/UI Software Design
Oh, you do software?" We frequently encounter this question, as web agencies often focus on marketing services. In contrast, Hybrid Anchor maintains a balanced focus between custom software design and development and conversion-led web design. While we don't have data engineers and AI specialists on our team (we leave that to Ilosta, who have several), we excel in designing and developing cloud and mobile-based applications.
In collaboration with Ilosta, we upgraded the user interface and enhanced the user experience of their workflow.