Case Study

BoConcept is a Danish retail furniture chain with more than  265 stores in over 60 countries around the world.

Introduction

About BoConcept Scotland

BoConcept was established in Denmark in 1952, and today is a premium international retail lifestyle brand. Working in partnership, we set out to redesign and build a fantastic new website with all the modern functionality for booking automation and showcasing what BoConcept does best

established

stores

countries

partners

Project Overview &
Creative Brief

GET IN TOUCH

The Brief

We partnered with BoConcept Scotland to redesign their website and transform their digital presence. The goal was to reflect their premium, Scandinavian-inspired furniture offering while driving local engagement and increasing online visibility. The previous site lacked modern design, local SEO, and clear user journeys. We delivered a bespoke, mobile-friendly platform with personalised content, strong SEO, and a refined visual identity. The result was a 330% increase in web traffic, significantly boosting brand visibility, customer engagement, and in-store consultations across Scotland.

Existing Website
Auditing

BoConcept had seen that we offer the product they were looking for.

Our audit allowed them to identify what was working (or not working) with their website. We looked at any performance issues, if it was selling itself and using the right calls to actions as examples. During the audit, we recorded the screen and spent around 50 minutes giving useful feedback on their website.

Issues Flagged

Categories Reviewed

Minutes of Feedback

Digital strategy
& planning

Get in touch

Before we start any product we sit down with the client and plan.

In this case, John, from Hybrid Anchor, drove to the BoConcept to meet with the marketing team. Together they worked out the entire site map. This included what the call to actions would be and what would be on every page and its overall purpose.

Once the plan was agreed, Hybrid Anchor summarised it and turned it into the blueprint for the new website. As a result, BoConcept could see exactly what we were building and it was all from scratch to suit them and their requirements.

Getting it right first
time - Inside out design

At Hybrid Anchor we follow a principle with inside out design.

The idea is to start with the main point of contact, in this case, that was the product pages. We then work outwards from that. By doing this we can focus on the important pages first before worrying about the other more visual pages of a website.

We worked with BoConcept to do exactly that, so they had a lot of input in the conversion pages of their website. At each stage they were able to sign off on the work. We find this saves time and gives us all an insight into how the website will look.

Booking system
integration

REQUEST A CALL BACK

The problem for BoConcept was that their main purpose was not sales, it was booking in interior design appointments.

They wanted a method to quickly capture the bookings.

We tested 4 different options, reviewed them and offered the pros and cons to the client. We always want to test that the features of a product are fit for purpose before making a final decision.

The solution that was selected allows bookings to be fairly distributed across the whole interior design team. It also allowed for booking directly as well.

The result was that it saves the client a lot of time and hassle as once the customer has booked in via a button and form on the website, a meeting is automatically generated in their calendar.

Fully Responsive
Experience

Mobile Traffic

Hybrid Anchor built a complete website from scratch for BoConcept. No themes or templates used here!

We looked at all their branding and guidelines and built a mobile and tablet friendly experience. This was a focus because over 70% of BoConcept’s traffic came from mobile devices. They now have a fast, modern and optimised website which works well for their customers.

Customer Satisfaction
Feedback Review

We recently carried out a complete overhaul of our company website using Hybrid Anchor. Hybrid Anchor were fantastic from start to finish, and so accommodating and responsive to our weird and wonderful list of requirements. From an eye-opening initial website audit, moving through to the design stage, the whole design workflow was really simple, easy to review and give feedback on.

From a technical standpoint, their experience and knowledge is second to none. We’re over the moon with our new website, and although it’s still early days, we’ve already seen a large uptick in lead generation since making the switch. John, Ania and Desiree have been a fantastic team to work with, and I’d recommend them in a heartbeat. This has been a solid investment that we’re already seeing returns on.

Sophie Irvine, Marketing & Office Manager, BoConcept Scotland

Would 5 minutes
benefit your business?

Our team is ready to learn about your business and evaluate whether our services can help you achieve your goals. Simply fill out the form, and we will contact you for a no-obligation conversation about your business.

We value your privacy, and you can learn more about how we handle, process, and secure your data in our Privacy Policy. If you prefer not to consent, please feel free to use one of the alternative contact methods provided on our Contact page.

Tee off at the Beautiful Solway Coast

About BoConcept Scotland

Project Overview & Creative Brief

Existing Website Auditing

Digital strategy & planning

Getting it right firsttime - Inside out design

Booking system integration

Fully Responsive Experience

Customer SatisfactionFeedback Review

Would 5 minutes benefit your business?